The Changing Professional Environment of Financial Industry

The financial sector of America has drastically changed within the past several years. As federal regulations and policy changes have been made to cope with the times, the Latino Barrio that works behind the barriers of the neighborhood banks have had to make great adjustments to their lives in order to serve the community of Orange and to make sure their clients succeed financially. Retaining the loyalty of clients and employees has become a major concern of not only banks in the financial sector but also among companies as long commercial industries have existed. “There are occasions when the sacrifice of a few minutes of your own time may save the company as much as your regular time is worth for several years. You are not loyal if you do not make that sacrifice – Edision Current Topics 1912 (Davis, 41). Now as corporations tighten their belts their expectations have grown and the demand for superior service is the bare minimum expectation. In this unsettling time how has the Latino Barrio learned to adapt and remain successful with their customers and within the competitive financial sector?  

According Clark Davis in Company Men: White-Collar Life & Corporate Cultures in Los Angeles, 1892 – 1941, banks specifically in the Los Angeles market have had to adapt to the growing population of Southern California. To create an intimate environment Davis argued banks started creating policies that are instituted today. “The ideal of a small local bank in which the bank’s officers dealt directly with customers and in which customers knew bank employees personally…(Davis, 36).” To create this intimacy but professionalism across the board banks have instituted policies to promote loyalty in their clients. Other marketing strategies have been furnished the local branches; create an “appropriate” dress policy and even script for employees to adhere to during transactions. The hope of creating these changes within a corporation has been to create a welcoming environment but also giving clients a sense of security when handling their financial transactions.

Employees however can feel frustrated with new policy and procedure. Arguments have been made these scripts and forcedly strict dress codes are beyond the concerns of clients. That alongside the new corporate goals these new policies are far too much of a change for employees to adhere to. Some of those in this barrio have left to seek other opportunities; others have started grumbling under their breath. How with such a simple mission statement can this bank create such new policy? Well as with any change that must be made some will quit the rat race and others will cope and adapt. The human spirit can endure many hardships in the search for equality and prosperity. Through careful observation one can observe that the Latino Barrio that choose to stay and work in the banks that serve the community of Orange can see that they have ulterior motives. They stay to serve and remain an advocate for those customers who need their help. They stay for their families’ dreams and support. They stay to prove to their critics that their minority status has no effect on their performance and therefore deserve ultimate respect. With the changes in the financial sector, where competition for employment is fierce and expectation run high the Latino Barrio who chose to stay and serve Orange chose to do so to show that their spirit cannot be broken by corporate demands but can become stronger to serve as advocates for those who need their assistance.


About ocbarrios

Professor for Cal State Fullerton's Barrio Studies class for Fall 2011 semester

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